Great to see you
I'm Chelly Herren
"I love to help real estate agents and teams elevate their real estate operations and marketing."
Hi, I'm Chelly (pronounced Shay) and I specialize in transforming high performing real estate agents and teams by implementing efficient operational, marketing and tech systems that drive exponential growth and client satisfaction.
With almost 20 years in the real estate industry, I bring a sales based approach. All of my focus is around increasing sales, profitability and client experience.
I have coached agents and team leads, personally participated in hundreds of transactions. Over the last 5 years as COO of The HYLAND GROUP|eXp Realty, I have created the foundation to lead a 25 person team to reach the top of our local market, arrive at over $1 billon in sales volume and most importantly, collecting over 700 five-star client reviews.
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Learn How To Leverage Systems To Close More Real Estate Deals
Chelly Herren
Watch the latest insights on operations and technology for real estate professionals. Learn proven strategies to streamline your workflow and maximize your business efficiency.
Media & Speaking
Featured Appearances
HOW TO KEEP YOUR AGENTS ACCOUNTABLE: BALANCING AUTOMATION & HUMANS
DownloadsFollowUpBoss Scottsdale Panel Bossing your FUB Strategy Like a Solo Pro
Learn MoreBosses in Action
LEVERAGING FOLLOW UP BOSS REPORTING TO SET MEASURABLE GOALS IN 2023
Bosses in Action
LEVERAGING FOLLOW UP BOSS AND CLOSING 480 TRANSACTIONS IN 2021
My Approach
I collaborate with agents and teams to develop customized workflows, maximize their marketing reach with a focus on digital opportunities, optimize their CRM and establish accountability measures that ensure consistent success.
Other areas of focus -
Lead Conversion Mastery:
Develop a plan to not only generate cost efficient leads but also incorporate tailored nurture lists and pipelines to maximize lead conversion rates.
Team Productivity Enhancement:
Introduce accountability frameworks that empower agents to achieve peak performance.
Client Experience Optimization:
Create processes that elevate communication and deliver a superior client journey.
Kind Words
What People Are Saying
"She is an operations guru at reporting, analytics, accountability, transaction management, and all other things operational. She is encouraging and truly wants you to achieve."
"We plan to keep crushing our goals with Chelly's help. I can't thank her enough for all she does and her invaluable input in our success."
"Chelly has been such an asset to my growth. Not only that, her insights and feedback have catapulted my business in ways that I couldn't have imagined. Our brainstorming sessions are things I always look forward to and clear my calendar for. If you have the opportunity to speak with her about your business, don't think twice."